How to Improve Your Conversion Rate and Revenue with UX Design Essentials
Good user experience is essential to a website. According to research on consumers, about 88% of customers are unlikely to return to a website after a bad experience. This sheds light on the importance of user experience in website designs. The user experience (UX) is the overall experience of a customer or a visitor on your website. It could be programming software or a mobile app.
UX usually covers several aspects and not only the design elements. Nowadays, there are several ways to learn how to improve user experience, which will help improve your conversion rate. These are achievable through UX design essentials. Here is how you do it.
What is a Conversion Rate?
Several businesses usually do not know the value of conversion rates. Conversion rate is a business term used to refer to the process of attracting more website traffic and allowing the clients to take action on it. Conversion rate and user experience go hand in hand. When the user experience is excellent, the conversion rate will automatically increase. In addition, your clients’ emotions are directly related to your brand’s identity, which can also improve customer retention.
How to Improve Conversion Rate with UX Design Essentials
Most customers usually view a website design as the primary indicator of credibility. It is the best tool to captivate new clients and turn them into returning customers. The following design tips will help improve your user experience, revenue, and conversion rate and ultimately grow your business.
Build for Consumers, Not Designers
Your website design needs to speak directly to your customers, not other designers. Therefore, before contacting and getting into business with your UI/UX design services company for the necessary changes and features you need to add, you must first understand what they offer in terms of user experience.
Doing thorough market research and understanding the most vital features of a website design matter the most for your customers and potential customers is important. While doing so, also identify the features that are not contributing to their overall experience, no matter how nice they might be. Finally, once all the features are in place, you need to do A/B testing and ensure they are functional and will breed great conversions.
Use Consistent Branding
Understanding how to improve user experience is essential in attaining overall business growth. Consistent branding is one major way you can achieve this. According to studies, consistent branding can increase business revenue by almost 23%. Moreover, you need to have a viscous visual identity across all platforms. Your website is the major one. This will automatically help create major brand awareness your customers will love engaging with.
This will leave them wanting to come back and engage with you repeatedly. Consistent branding helps create an environment that empowers customers to easily find the products and services they are looking for without confusion or distractions. It gives them a familiar environment. They know what to expect and can easily determine what they want to do.
Use Clear Call to Action
Website design needs clear call-to-action prompts. Some customers will indeed find your website and find their way around. However, some won’t know what you expect from them until you make a clear and direct language call to action (CTA). You can improve and maximise your call-to-action button’s UX design and effectiveness in several ways.
The UI/UX design services company you decide to work with will make the following rules clear, which you must live by:
✔ The message should be clear and easy to understand.
✔ The users should understand what happens when they click the button immediately.
✔ Make the clickable buttons large enough and fully clickable.
✔ The font you use to write the message should be large and readable.
✔ Avoid trying new fancy fonts you might have discovered; make everything simple.
✔ The call to action should stand out.
✔ Use unique huge shapes to make the action stand out while staying within your color palette.
✔ This will grab the customers’ attention and improve your conversion rate.
Use A Sustainable Colour Scheme
Most businesses are so focused on what to put on their websites that they forget the importance of the colour scheme. This design technique plays a huge role in bringing out the mood of the website and its usability. Colours are major components in inducing emotions.
Therefore, it’s essential to match your website’s design with proper colour combinations to evoke customers’ emotions and reflect your vision. It’s not about making the website uniform. Rather, play around with bright colors, especially on the call-to-action buttons and headlines. Furthermore, you must ensure the background colour contrasts modesty and use primary colours on the main elements.
Investing in a workable and enjoyable user experience design is one major step you can take to propel your business to the next level. It is also the best way to get a strong return on investment (ROI) as you continue. You can make other workable improvements apart from the ones discussed here. For instance, you can work on improving the site speed, loading time, integrated marketing videos, and strong SEO. But paying more attention to the customer journey and creating intuitive navigation with clear call-to-action will give your customers a pleasant interaction and make them want to come back each time.
